research dimensions




		OUR FACILITIES

Our Telephone Facility | Client Contact | Quality Control

FIELD, CODE AND TABULATION

Competitive pricing

Fast turn around

Quality service

Accuracy

BACKGROUND

Market Pulse, established in 1985 as a division of Research Dimensions Ltd., is experienced in a wide variety of research studies.

Our mall and telephone facilities are located in Toronto as is our in-house data processing.

We also have access to a variety of malls across Canada with sufficient demographic spread to meet clients’ needs.

National on-site and door-to-door studies can also be accommodated.

OUR TELEPHONE FACILITY

30 SOUDAN AVENUE

Located at Yonge and Eglinton in Toronto
22 CATI interviewing stations
Client monitoring can be accommodated on-site or remotely. Tapes of live interviews available on request.

CLIENT CONTACT

Jacqueline Pye
National Field Director

Jacqueline directs our field force across Canada. With two full time field assistants at head office and regional assistants throughout the country, she oversees our network of local city supervisors. Jacqui has 12 years experience as a national field director. You can reach Jacqui at our toll free number for a cost estimate: 1-800-663-2973 or locally at 416-485-6161.

QUALITY CONTROL

Briefings

All interviewers required to attend a central briefing and to take part in mock interviews before the start of each project
Briefing notes and specific job instructions are prepared by the Field Director

Pre-Testing

Questionnaires are pre-tested in-house and then among actual respondents in order to ensure correct logic flow and comprehension

Monitoring

Overall 15% of each interviewer’s work is monitored

Verification and Validation

15% of questionnaires called back for validation
A copy of the validation report is returned to the client on completion of the project
Code lists are initially based on lifting 30% of verbatim responses
100% of each new coder’s work is checked by a supervisor, and 20% of all coders’ work thereafter

All interviewers are trained to PMRS and Field Management Group standards.

Supervisors pay close attention to interviewing procedures, making sure surveys are completed according to the client’s directions, that questionnaires are read verbatim and that no interviewer bias occurs.

Clients are more than welcome to attend briefings and to visit during the course of a study.