research dimensions: Articles

Members of our expert staff have authored a variety of articles displaying the depth of their knowledge in the field.

Title	Author	Publication
The use of opposite gender moderators in traditional subject matter	Nancy Siller & Dave Pyke	vue magazine published by the marketing research and intelligence association
Market Research Critical	David Kay	Business Excecutive
International Market Research	David Kay	AMA Journal
A Refresher Course in Renewal	David Kay	Sales Coach
On-site Consumer Research	David Kay	Communication World
E-commerce: The Fifth Wave	David Kay	RD News
Online Research-Not Quite The Holy Grail	David Kay	Marketing Magazine
Getting Inside Consumers' Heads	David Kay	Marketing Magazine
Left-brain versus right-brain	David Kay	Marketing Magazine
How to Rebrand a Hospital	David Kay	Marketing Magazine
Sponsorship Index		The Sponsorship Report