| PROPRIETARY TOOLS
PyramidBuilder™ | Corporate Image and Reputation | PR Effectiveness Measurement | Service Effectiveness Monitor (SEM) | Image Diagnostics | Diversity Research | PowerGroups | Taste Labs
Image Diagnostics®
Image Diagnostics® is a unique research
tool that determines which of series
of alternative package design elements
consumers most strongly associate with the image and information
that the package is supposed to
convey.
Image Diagnostics® is used:
- at the design planning stage to
provide input to the design
brief
- at the evaluation stage to
evaluate package designs and other graphic
designs
- to determine brand positioning
and repositioning versus
competitive brands
The Image Diagnostics® process
enables Research Dimensions to
looks at the emotional, perceptual,
sensual
and logical responses to brands
and packages. It looks at package
design
holistically, as well as in terms
of components, colours, shapes
and symbols.
Whether local or global, Image
Diagnostics® helps
package designers create the optimum
brand image packaging.
|
