Experience: In Situ Research
Research Dimensions pioneered and is the foremost expert on in-situ research.
We have conducted in-situ research in:
- stores
- restaurants
- homes (kitchens, closets, bathrooms)
- offices
- aircraft
- cars
- the shop floor
"Shoppers, travelers, restaurant
goers react to the whole experience. But they are
most influenced by the details, which they can discuss
most effectively during a real shopping, eating,
traveling experience. [Therefore]... you have to
interview him or her on the spot."
David
Kay
"On-Site Consumer Research... It’s All In The Details" Communication World February/March 1997
To learn more about our experience, choose one the the following
options.
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