PyramidBuilder™ | Corporate Image and Reputation | PR Effectiveness Measurement | Service Effectiveness Monitor (SEM) | Image Diagnostics | Diversity Research | PowerGroups | Taste Labs

• A measurement tool that demonstrates the value of PR vis-à-vis other marketing communication approaches
• Measures awareness of campaigns' key message effectiveness, attitude change, change in perceptions, credibility or believability of spokespersons
• These measures are a key element in delivering a complete picture of campaign effectiveness over and above traditional volumetric data
• May be used for post-campagins or ongoing tracking.