| Experience: Qualitative Research
Our exceptional assets are:
- 4 widely experienced moderators
- 2 fully equipped, spacious focus group rooms in Toronto
- angled mirrors for viewing from different perspectives
- trained, senior level interviewers for in-depth, in-person or telephone interviews
- in-house recruiting for professional and executive groups
- a panel of PowerGroup respondents, i.e. respondents who are articulate
and creative.
Our qualitative research methods include:
- focus group and mini-group discussions
- quads, triads, pairs and one-on-one in-depth interviews
- extended focus groups
- projective focus groups
- pyramid groups.
We have conducted focus groups on virtually all topics on four
continents. We talk to CEOs/CFOs/executives/professionals, bankers, technophiles, tradespeople,
moms, teens, and many others who qualify on the basis of purchase or usage of specific products
and/or services.
To learn more about our experience, choose one the the following
options.
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