David Kay
Principal and founding partner

David has been in the research field since 1973. Prior to founding Research Dimensions in 1978, David worked on government social research projects. He later worked with a market research supplier in the U.K., then became a Senior Research Director at an international advertising agency based in Toronto. David's strengths include innovative research design and new product development techniques. David has published articles in the AMA Marketing News, Marketing, Communications World, Business to Business Marketing and Sales Coach. David has taught marketing in the Faculty of Commerce at University of Toronto.

Nancy is recognized as one of the top moderators and experts in qualitative research in North America. Prior to founding Research Dimensions, Nancy was Research Executive at General Mills in Minneapolis, where she specialized in new product development. Nancy has a B.Sc. in mathematics from Simmons College in Boston and a Master's degree in Operations Research from NYU.

Bob was previously a Vice-President at Market Facts. Bob's special expertise is in sophisticated analytical techniques, including segmentation, factor and conjoint analysis, and perceptual (brand) mapping. He has successfully applied these techniques to such categories as financial services, lotteries, tourism, and packaged goods. Bob has an Honors B.Sc. in mathematics from Queen's University.

Anne is Vice President and lead of the healthcare research practice at Research Dimensions. As a market research professional, Anne has developed significant expertise in both qualitative and quantitative research methods for clients in consumer goods, business to business and healthcare sectors. She has participated in several qualitative training programs, and incorporates innovative techniques into moderating group discussions. Anne is a member of the Ontario Pharmaceutical Marketing Association, Qualitative Research Consultants Association and is on the Board of Directors of the Qualitative Research Division of the Marketing Research and Intelligence Association (MRIA). She has been awarded the MRIA’s designation of Certified Market Research Professional. She graduated from York University with a Bachelor of Arts degree in Sociology.

Carla's career in the research field began in 1985 at the Ministry of Community and Social Services. From there she has held various senior consulting and management positions as a supplier and buyer of marketing research in the packaged goods, health care, and pharmaceutical industries. Her positions on both the supplier and buyer side of research, as well as her experience as a researcher within an advertising agency, have provided her with the skills for designing and analyzing relevant, actionable research. Carla has an Honors Bachelor of Arts from the University of Western Ontario and a Master of Arts degree in Applied Social Psychology from the University of Guelph.

Through her work at some of Toronto's leading market research firms over the years, Nancy has managed all aspects of quantitative and qualitative research for a wide range of clients in the consumer, business and health care sectors. Prior to entering the market research field, Nancy worked in the areas of product management and strategic planning. Nancy has an Honors Business Administration (HBA) from the University of Western Ontario.

Deborah's experience in market research started during university when she was a Qualitative Facility Coordinator for Research Dimensions. Since graduating, has continued her career at Research Dimensions as a Researcher. Deborah graduated from The University of Toronto with an H.BSc in Psychology.

Jacqueline has been with Research Dimensions since 1987 and has been Field Director since 1992. She directs a network of interviewers and supervisors across Canada and internationally, and handles projects involving packaged goods, banking, energy, pharmaceuticals, non-profit associations and media. Prior to working in the research industry, Jacqueline had a teaching career in the UK.

Jacqueline also manages Market Pulse, a subsidiary of Research Dimensions that specializes in Field, Coding and Tabulation. She can be reached for a cost estimate at 1-800-663-2973 or locally at 416-486-6161.